Mad Apple

Cirque du Soleil brought on Maven Creative to reimagine the key art for Mad Apple, its Las Vegas residency blending acrobatics, comedy, and live music. More than a marketing campaign, this was the core visual that would define the show’s identity for years to come. We began by flying to Vegas to experience the show firsthand, then developed four distinct creative directions rooted in its bold, irreverent tone. Once a concept was chosen, we returned to Vegas to lead a full-scale photography production in collaboration with the Cirque stage team. Working closely with photographer Patrick Chin, we captured both studio portraits and live performance shots to build a versatile library of assets. The final art direction became the official face of Mad Apple, used across advertising, ticketing, and venue signage to usher in the show’s next chapter.