FUKU

The tasty side to any aggressive growth strategy is consumer marketing. With 80 new locations planned by 2030, one could say the cult-favorite NYC eatery, Fuku, was coming in hot.

Photography by Alex Lau.

Services
Campaigns
Websites
Copywriting/Positioning
Industry
Food + Drink
Hospitality
Catering Page
Our first mission: turn Fuku’s catering experience into a reason to order. That meant reimagining the landing page for party throwers, door openers, and bring-nothing-but-yourselvers. Our goal was to create a journey that made feeding a crowd feel as exciting and easy as ordering a sando for one.

West Palm Beach Launch Campaign
That work opened the door to something bigger: a multi-channel campaign to launch Fuku’s newest spot. Our winning recipe? Heroicize the food, then slather on the attitude. We leaned into Fuku’s existing look — same photography, same visual DNA – but pushed the copy to speak to locals, with a wink to the full menu along the way.
View All
Colossal HQ
Viagen
Breaking
Cirque Du Soleil Mad Apple
Let’s create something amazing together.
Get in touch